Partner Success StoriesWisdom Publications sees a marked improvement in online visibility, increasing web traffic by 74%
About Wisdom Publications
Wisdom Publications is dedicated to making available authentic Buddhist works for the benefit of all. With only a tiny percentage of Buddhist texts available in English, Wisdom takes an ecumenical approach to publishing, bringing original works from the Tibetan, Chinese and Zen traditions to readers in the West. In addition to producing translations, Wisdom publishes the work of modern teachers. Wisdom operates as a nonprofit charitable organization, with all profits reinvested into the creation of new works. Formally founded in London in 1983, the organization is currently located in Somerville, Massachusetts. Wisdom has 240 titles in print and publishes 24-28 new titles per year.
Wisdom Publications is a mission-driven publisher that pursues digitization initiatives so its books can be discovered by more readers and green initiatives to reduce the impact of its printing operations on the environment.
"Our mission is to make Buddhist works available to people all around the world,"
says Tim McNeill, Publisher and CEO of Wisdom Publications. "We've also made a
commitment to environmental mindfulness. For instance, whenever possible, we're
using a paper called Glatfelter Natures Book that's made from 50% post-consumer
recycled material. So we're interested in digitization from an environmental as well as a
Wisdom heard about Google Books through media reports when it was introduced
in 2004, and shortly afterward became one of the first publishers to join the Partner
Program. In addition to joining Google Books, Wisdom began using Google
AdWords to drive traffic to its site and Google Analytics to monitor the impact of its
online marketing initiatives.
In the meantime, says Hallstein, the online accessibility of Wisdom titles through Google
Book Search is enhancing their value, especially for the academic audience. "A lot of
our books are for the academic community. The search experience that Google provides
is something that definitely adds value. Once in a while, I'll have a professor on the
phone, and it's nice to be able to point them to our book in Google Books. It saves
time for everyone, as the professor can explore a bit of the book online."
About Google Books
Google Books enables authors and publishers to promote their books on Google. Google scans the full text of a partner's titles so that Google users can see books that match the topics they are searching on. When users click on a book search result, they're taken to a Googlehosted web page displaying a scanned image of the relevant page from the book. Each page also contains multiple "Buy this Book" links, which enable users to purchase the book from online retailers. Users may also see contextually targeted Google AdWords ads on these pages. Partners receive a share of the revenue generated from ads appearing on their content.