Irresistible Empire: America’s Advance through Twentieth-Century EuropeHarvard University Press, 31/10/2006 - 608 من الصفحات The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe’s bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia’s brilliant account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. |
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How EuropeansWere Measured by the American Way of Life | 75 |
How Modern Distribution Dispossessed Commerce | 130 |
How Marketing Outmaneuvered the Marketplace | 184 |
How the Science of Publicity Subverted the Arts of Commerce | 226 |
How Hollywood Turned Cinema Culture into Entertainment Value | 284 |
How Europeans Traded Rights for Goods | 336 |
How BigTime Merchandisers Leapfrogged over Local Grocers | 376 |
How Mass Commodities Settled into Hearth and Home | 416 |
How the Slow Movement Put Perspective on the Fast Life | 458 |
Notes | 483 |
Bibliographic Essay | 547 |
Acknowledgments | 557 |
561 | |