International Hospitality Management: Concepts and CasesRoutledge, 2007 - 382 من الصفحات International Hospitality Management: concepts and cases brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context. International Hospitality Management is designed to instil a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization. This approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry. Consisting of eleven chapters to meet with the average semester duration, each deals with a major topic of international management, with thoroughly developed with consistent learning features throughout, including:
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المحتوى
Acknowledgements | 1 |
an introduction to international hospitality management | 2 |
2 Cultures and the challenges of international hospitality management | 24 |
3 The international hospitality industry | 55 |
4 Exploring the international environment | 92 |
5 International marketing | 141 |
6 International hospitality market entry | 174 |
7 Strategic planning and international hospitality enterprises | 200 |
managing diversity | 237 |
9 Entrepreneurship and SMEs in the global market | 263 |
10 Managing social responsibility in international hospitality | 288 |
11 The analysis of international hospitality management | 317 |
Bibliography and references | 353 |
369 | |
371 | |