International Hospitality ManagementRoutledge, 04/11/2009 - 400 من الصفحات International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. The awareness of cultural environments and the specifications imposed by those cultures will underpin the whole text. International Hospitality Management is designed to instil a greater awareness of the international factors influencing the strategies and performances of hospitality organisation. The approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry. Consisting of three 3 parts divided into 14 chapters, each of which deals with a major topic of international management, the book has been thoroughly developed with consistent learning features throughout, including:
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المحتوى
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Cultures and the challenges of international hospitality management | 25 |
The international hospitality industry | 55 |
Exploring the international environment | 93 |
International marketing | 141 |
International hospitality market entry | 175 |
Strategic planning and international hospitality enterprises | 201 |
International human resources management managing diversity | 237 |
Entrepreneurship and SMEs in the global market | 263 |
Managing social responsibility in international hospitality | 289 |
The analysis of international hospitality management | 317 |
Bibliography and references | 353 |
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371 | |
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عبارات ومصطلحات مألوفة
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