International Hospitality ManagementRoutledge, 04/11/2009 - 400 من الصفحات International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. The awareness of cultural environments and the specifications imposed by those cultures will underpin the whole text. International Hospitality Management is designed to instil a greater awareness of the international factors influencing the strategies and performances of hospitality organisation. The approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry. Consisting of three 3 parts divided into 14 chapters, each of which deals with a major topic of international management, the book has been thoroughly developed with consistent learning features throughout, including:
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المحتوى
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2 Cultures and the challenges of international hospitality management | 24 |
3 The international hospitality industry | 55 |
4 Exploring the international environment | 92 |
5 International marketing | 141 |
6 International hospitality market entry | 174 |
7 Strategic planning and international hospitality enterprises | 200 |
managing diversity | 237 |
9 Entrepreneurship and SMEs in the global market | 263 |
10 Managing social responsibility in international hospitality | 288 |
11 The analysis of international hospitality management | 317 |
Bibliography and references | 353 |
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طبعات أخرى - عرض جميع المقتطفات
عبارات ومصطلحات مألوفة
analysis areas Best Western brand budget hotel casino catering chapter China Chinese company’s competitive advantage consumers corporate cost countries create cultural customers Disney Disney’s Disneyland diversity Dubai easyGroup easyJet economic employees environment environmental example expand factors fast food franchise global market Gordon Ramsay growth guests Hong Kong hospitality and tourism hospitality companies hospitality industry hotel chains Hotel Group human resource Hyatt identified impact important InterContinental Hotels Group international hospitality industry international hospitality management international market Internet investment issues joint venture Macau Marriott Marriott International McDonald’s ment million Mintel multinational offer operations opportunities organization PEST analysis plans potential profit programme properties region resorts restaurant rooms sector segments Shangri-La SMEs social Source staff stakeholder standards Starbucks strategy suppliers target theme parks timeshare United Kingdom Universal Studios Walt Disney Company Website worldwide