International Hospitality Management

الغلاف الأمامي
Routledge, 04‏/11‏/2009 - 400 من الصفحات
International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. The awareness of cultural environments and the specifications imposed by those cultures will underpin the whole text.

International Hospitality Management is designed to instil a greater awareness of the international factors influencing the strategies and performances of hospitality organisation. The approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry.

Consisting of three 3 parts divided into 14 chapters, each of which deals with a major topic of international management, the book has been thoroughly developed with consistent learning features throughout, including:

  • Specified learning outcomes for each chapter

  • International case studies including major world events such as the September 11 Terrorist Attacks, the Argentine Financial Crisis, The SARS virus, The Institution of Euro, the accession of China to the World Trade Organization., and the expansion of European Union, as well as international corporations such as Marriott, Hilton, Intercontinental, McDonalds, Starbucks etc. It introduces the global market situation, including Americas, Europe, Asia Pacific, and Middle East.

  • Study questions and discussion questions to consolidate learning and understanding.

  • Links to relevant websites at the end of each chapter

  • On-line resources and a test bank is available for lecturers and students
 

المحتوى

Acknowledgements
1
an introduction to international hospitality management
2
2 Cultures and the challenges of international hospitality management
24
3 The international hospitality industry
55
4 Exploring the international environment
92
5 International marketing
141
6 International hospitality market entry
174
7 Strategic planning and international hospitality enterprises
200
managing diversity
237
9 Entrepreneurship and SMEs in the global market
263
10 Managing social responsibility in international hospitality
288
11 The analysis of international hospitality management
317
Bibliography and references
353
Author Index
369
Subject Index
371
حقوق النشر

طبعات أخرى - عرض جميع المقتطفات

عبارات ومصطلحات مألوفة

نبذة عن المؤلف (2009)

Alan Clarke, Wei Chen

معلومات المراجع