Irresistible Empire: America's Advance Through Twentieth-Century Europe

الغلاف الأمامي
Harvard University Press, 2009 - 586 من الصفحات
3 مراجعات
لا تتحقّق Google من المراجعات، ولكنها تتحقّق من المحتوى المزيّف وتزيله في حال رصده.
The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia's brilliant account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. De Grazia describes how, as America's market empire advanced with confidence through Europe, spreading consumer-oriented capitalism, all alternative strategies fell before it--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, Victoria de Grazia follows the United States' market-driven imperialism through a vivid series of cross-Atlantic incursions by the great inventions of American consumer society. We see Rotarians from Duluth in the company of the high bourgeoisie of Dresden; working-class spectators in ramshackle French theaters conversing with Garbo and Bogart; Stetson-hatted entrepreneurs from Kansas in the midst of fussy Milanese shoppers; and, against the backdrop of Rome's Spanish Steps and Paris's Opera Comique, Fast Food in a showdown with advocates for Slow Food. Demonstrating the intricacies of America's advance, de Grazia offers an intimate and historical dimension to debates over America's exercise of soft power and the process known as Americanization. She raises provocative questions about the quality of the good life, democracy, and peace that issue from the vaunted victory of mass consumer culture.

ما يقوله الناس - كتابة مراجعة

لا تتحقّق Google من المراجعات، ولكنها تتحقّق من المحتوى المزيّف وتزيله في حال رصده.

LibraryThing Review

معاينة المستخدمين  - DarthDeverell - LibraryThing

In Irresistible Empire: America’s Advance through 20th-Century Europe, Victoria de Grazia writes, “An empire without frontiers, [the Market Empire] arose during the first decade of the twentieth ... قراءة التقييم بأكمله

IRRESISTIBLE EMPIRE: America's Advance Through 20th Century Europe

معاينة المستخدمين  - Kirkus

A smart and engaging look at how US consumerism swept aside European cultural conservatism to create a transatlantic, transnational market.Globalism has an American face, writes de Grazia (History ... قراءة التقييم بأكمله


The Service Ethic How Bourgeois Men Made Peace with Babbittry
A Decent Standard of Living How Europeans Were Measured by the American Way of Life
The Chain Store How Modern Distribution Dispossessed Commerce
BigBrand Goods How Marketing Outmaneuvered the Marketplace
Corporate Advertising How the Science of Publicity Subverted the Arts of Commerce
The Star System How Hollywood Turned Cinema Culture into Entertainment Value
The ConsumerCitizen How Europeans Traded Rights for Goods
Supermarketing How BigTime Merchandisers Leapfrogged over Local Grocers
A Model Mrs Consumer How Mass Commodities Settled into Hearth and Home
How the Slow Movement Put Perspective on the Fast Life
Bibliographic Essay
حقوق النشر

طبعات أخرى - عرض جميع المقتطفات

عبارات ومصطلحات مألوفة

مقاطع مشهورة

الصفحة 2 - Lift your eyes to the horizons of business; do not look too close at the little processes with which you are concerned, but let your thoughts and your imaginations run abroad throughout the whole world, and with the inspiration of the thought that you are Americans and are meant to carry liberty and justice and the principles of humanity wherever you go, go out and sell goods that will make the world more comfortable and more happy, and convert them to the principles of America.

معلومات المراجع