International Hospitality Management: Concepts and Cases
International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. The awareness of cultural environments and the specifications imposed by those cultures will underpin the whole text.
International Hospitality Management is designed to instil a greater awareness of the international factors influencing the strategies and performances of hospitality organisation. The approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry.
Consisting of three 3 parts divided into 14 chapters, each of which deals with a major topic of international management, the book has been thoroughly developed with consistent learning features throughout, including:
* Designed to instil a greater awareness of the international factors influencing hospitality industry
* Provides a cultural context throughout, including cultural recognition and respect, and developing practices for working on an international level
* International case studies including those on Marriott, Hilton, Intercontinental, McDonalds and Starbucks explore management principles in practice
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